Oct 23
In a commonplace environment at an inappropriate hour, do we perceive beauty? Do we stop to appreciate it? Do we recognize talent in an unexpected context?
Jun 22
I believe I was among the first ones to use Posterous, just hours after it got techcrunched. And ever since then, I'm a huge fan and an evangelist for Posterous. At one point of time, I had thought about starting a personal blog at a new domain; but then I dropped the idea and decided to stick with posterous. And I am.
And today, I've decided to Poster more responsibly. The first thing to be done is to clean up the tags (which I messed up, thinking it's the same as tags in wordpress, which it is not). That way, it'll be possible to have a low-profile navigation till the cool guys at posterous comes up with feature improvements. (But hey, Posterous is not just about features, it's the concept and it's cuteness that makes it rule).
May 17
The Lok Sabha elections in India just got over with the results published on May 16th. The party, BJP, created news by their
aggressive AdWords campaign. The ADs were all over Indian sites and was shown to all users who were recognised as from India. They were too shrewd that they even, configured the parameters such that, their ADs are shown along side the search results for a strong competitor of theirs. They claim to have got about 5 million hits within 6 months.
Whatever be, it all comes down to this. They faced a total failure. Things didn't turn out as it was expected. The AdWords campaigns, made the media to compare it to Mr. Barack Obama's election campaigning system. But, in the end, it doesn't do any good.
Why ?Web haven't yet gone mainstream in India. The ones on Indian web are mostly early adopters, professionals or techies/geeks. These are people with well set principles and mind sets and aren't influenced by biggie ads floating all over the place. And thus, the ads failed to convert.
But, in US, the web is already a part of life and thus ADs will do their job and get the results right.
Thus we see, it was just a matter of getting the right audience, which is possilbe in US, but not
yet in India. But, thing are changing very fast and soon web will be a part of everyone's life in India too.